First off welcome and thank you for taking the time to read my latest post...
One way to explain what a keyword is! Every time you surf the internet using google/bing or yahoo and you type into the search engine a word or a group of words to find what you are looking for, these words are keywords!
Another example, using the title of this article “Internet Income-Affiliate marketing-keywords Explained!” there is more than one keyword being used...
1. Internet
2. Income
3. Affiliate
4. Marketing
5. Keywords
When more than one keyword is strung together they are also known as keywords or a keyword phrase. If we look at the title above the first keyword is “Internet” telling the reader that the information within relates to the Internet, the next is “income” telling them that it also relates to Income and so on.
When used in a website title or an article title a keyword/s help to sum up the writer’s intentions and the overall theme of the website or source of information very quickly and it enables the visitor to see if the information is relevant to what they may be searching for.
Now a keyword/s and how they are used isn’t just about a title in an article, keywords are an essential part of the Internet as a whole, as they help the search engines such as google evaluate the website owners information and it helps them rank that information and its overall relevancy to a particular niche/subject that the visitors using those search engines maybe looking for.
Keywords are used in many different online marketing strategies such as a typical website, within a website keywords can be used in the...
1. Websites url name.
2. Websites title.
3. Websites description.
4. Websites content.
Keywords from a website owner’s point of view are like “nuggets of gold” and when applied in the right place, they become powerful components in any marketer’s online endeavours to drive quality traffic to their websites! Relevancy is at the core of how these keywords work best for the online marketer. This form of using keywords to benefit the most from them is called SEO (search engine optimization)
In addition to a keyword and a keyword phrase there is also what is known online as “long tail” keywords, an example of this is again the title of my article above. The title and its use of keywords tells the viewer as mentioned above that the information I am supplying relates to “Internet Income” then “affiliate marketing” but more specifically it’s about “Keywords” and finally it’s explained! So a long tail keyword phrase is usually used when the subject matter is targeted to a specific “sub niche” rather than a “broad niche” subject.
A little off topic but equally as important for a successful start online and to help you with better odds of creating a good internet income, is to reduce competition by choosing the right keywords and in particular “long tail” keywords before designing your site, when you do this it will give you a definite advantage over those who don’t!
How marketers do this is by selecting their overall niche (subject) that they will base their website around and then they take the time to do some keyword research based on the “niche” they have chosen. They find out what popular keywords and phrases are being searched for online locally and global and how much competition there is for them.
What to use to do this is google “adwords keywords tool”. Let’s say you have an interest in body sculpting and you wanted to create a website around these keywords “body sculpting” then you would type this into the google “adwords keywords” tool and it will give you a list of associated keywords and keywords phrase that people are searching for online, it will also give you associated stats for the local and global search volume and competition for those words, obviously the more competition the harder it will be to market around this term if your just starting out.
Although there is a lot more to be learnt about keywords and the different ways they can be used, it is my hope that what I have shared with you today will give you a basic idea of what they are and how they work.
Thanks for your time. Kind regards,
Worral Briggs
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